Friday, March 11, 2011

Starbucks and Sirens

We all witnessed the grand opening of the new Starbucks Coffee shop by the Architecture Building on Thursday (a nice break from studio and a way to re-energize after a deadline!). With the Brandscapes readings in the back of our minds, some of us noticed the new logo on the cups. I found this article pretty interesting. Apparently the brand is so recognizable that it no longer needs to be associated with a name and the new logo (the lone siren) is more conducive to international markets.

image and logo evolution at:

Another note on sirens:

In my essay research I discovered that Siren's Cove at Treasure Island was formerly named Buccaneer Bay and the show was between a Royal Navy ship and the pirates. The production has changed to the pirate and sirens show as we now know it; an indication that 'sex sells' in Vegas.

1 comment:

  1. I don't like change, but i must say, quite the bold move on starbuck's part!